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white label SEO software

8 Best White Label SEO Software for Agencies to Scale [2025]

white label SEO software

Are you tired of juggling multiple SEO tools and struggling to present a unified brand to your clients? What if you could offer top-tier SEO services, all while showcasing your agency’s expertise and branding?

Well, a white label SEO software can do it for you. In fact, this type of software lets you rebrand SEO platforms as your own. However, there are too many options out there, making it difficult for you to get the right one. 

That’s the reason we’ll explore the top white label software for you. We’ll analyze them and talk about the key features and how you can choose the right one for

Key Takeaways

  • White label SEO services allow you to fully customize the platform, including logos, colors, and domain names, making it feel like your own product.
  • Key features typically include keyword research, on-page optimization, technical SEO audits, content creation, and detailed performance reporting.
  • Agency Handy simplifies client onboarding, invoicing, file management, team collaboration, and communication. It helps agencies to manage client interactions and SEO services efficiently.

Quick List of Top White Label SEO Software

  • Agency Handy: Best for SEO agencies that prioritize branding, client management, and projects.
  • SEMrush: Best for businesses needing in-depth SEO analysis and competitor research.
  • SE Ranking: Best for a comprehensive suite of SEO tools at a competitive price point.
  • WebCEO: Best for extensive white-label customization and a wide range of SEO features.
  • Wincher: Best for agencies focused on keyword rank tracking and competitor analysis.
  • Hike SEO: Best for small agencies and freelancers new to SEO who want user-friendly software.
  • BrightLocal: Best for specializing in local SEO, managing business listings, and Google My Business profiles.

Top 8 White Label SEO Software: Comparison Table

Here’s a quick comparison of popular white-label SEO tools, focusing on their key features:

SEO SoftwaresTop 3 FeaturesPrimary FocusPrice (Starting)
Agency HandyCustomizable Client PortalsBranded Communication ToolsIntegrated Custom DomainsSEO service management and client interactionSolopreneur: $69 per month
SEMrushCustom-Branded ReportingExtensive Competitor AnalysisAI-driven Content ToolsCompetitor research, keyword analysis, and content optimizationPro: $139.95 per month
SE RankingWhite-Labeled ReportingFlexible SEO ToolkitCustomizable Lead GenerationComprehensive SEO tools, keyword tracking, and backlink analysisEssential: $65 per month
WebCEOCustomizable SEO ReportsExtensive White Label OptionsComprehensive Third-party IntegrationsSEO management and client reportingStartup: $119 per month
WincherBranded SEO ReportsDaily Ranking UpdatesCompetitive Tracking CapabilitiesKeyword ranking and competitor analysisBasic: $25 per month
Hike SEOWhite-label Reporting AccessSEO Audit ToolCustomizable Client TrainingSEO management for freelancers and small agenciesAgency Growth: $69.99 per month
BrightLocalWhite-label Local ReportingCustomizable Citation TrackerEnhanced Google Business AuditLocal SEO tools, citation tracking, and Google Business Profile optimizationTrack: $39 per month
BoostabilityScalable SEO ServicesLocal SEO FocusCustomizable Content StrategiesFull-service SEO, local SEO, content creation, link buildingContact for pricing

8 Best White Label SEO Software for Agencies 

When it comes to picking the best white label SEO tools for your agency, we’ve kept things simple. We analyzed softwares based on white labeling, client onboarding, customization, order forms, and smooth integrations. 

Based on our research, we’ve compiled a list that lets you customize the tools to match your brand, from the design to the reporting features. So, let’s get into them.

1. Agency Handy

Agency Handy Homepage

Agency Handy is a top white-label SEO software that lets agencies rebrand the platform completely and offer it as their own. You can customize workspace details like logos, colors, and the interface to match your agency’s branding. 

Plus, you can use a custom domain to improve your market position and provide clients with a professional experience. It also offers customizable Kanban boards for task management. So, it’s easy for you to keep projects organized and transparent throughout their lifecycle. 

Moreover, its invoicing and payment system is highly flexible allowing you to automate billing.

While SE Ranking may offer affordable rank tracking and content tools, Agency Handy outperforms it in client management and customization. These features are vital for agencies looking to maintain a strong, consistent brand. 

When agencies need a full white label service, Agency Handy is the clear choice to fortify your brand and client management.

Features of Agency Handy

For white-label SEO services, Agency Handy offers all the features you need to manage your SEO projects.

White Labeling

With Agency Handy, you can fully rebrand the platform to make it your own. Add your logo, choose your colors, and even set up a custom domain to match your agency’s identity. Also, you can modify the layout and style elements like sidebar colors and text in the client portal. 

This way, you can offer a professional experience to your clients without needing to build a platform from scratch.

Agency Handy Workspace Config
SEO Service Management

You can list your services with detailed descriptions, pricing, and customizable packages. Plus, you can display your services, from one-time projects to ongoing subscriptions and custom packages

Whether it’s upselling or cross-selling, this feature ensures your clients have all the information they need to make informed decisions.

Agency Handy Services
Custom Form for Client Onboarding

Agency Handy lets you create custom intake and order forms customized to your needs. These forms help you collect the exact information you need from clients, right from the start. It’s a simple way to reduce errors, save time, and make your clients feel well taken care of from day one.

The platform also keeps all client information in one place. Thus, you can personalize your service and manage clients effectively.

Agency Handy Intake Form
Order and Task Management

The platform offers advanced task management tools, including Kanban boards, to help agencies organize and track tasks efficiently. You can visualize workflows, monitor task progress, and ensure timely project delivery. 

It provides a clear overview of project health, enabling teams to identify bottlenecks and maintain control over multiple projects simultaneously.

Agency Handy Task Board View
Client and Team Collaboration

For SEO projects to succeed, clear communication is the key. That’s why Agency offers built-in chat and collaboration features. These features helps you to get quick updates and feedback, so everyone from your clients to team members stays informed.

Agency Handy Communication
Invoice and Subscriptions

Agency Handy automates invoicing based on your tracked time, expenses, and project milestones. You can even set up subscriptions and accept payments through popular methods like PayPal and Stripe. This feature ensures you get paid faster and keeps your cash flow healthy.

Agency Handy Invoice List
Ticketing System

Agency Handy’s ticketing system makes managing client issues easier by letting you log, assign, and solve problems quickly. You can prioritize and track tickets, ensuring that client concerns are handled efficiently. It improves service quality, increases client satisfaction, and helps you maintain a good reputation.

Agency Handy Tickets
Dashboard Overview

The comprehensive dashboard provides an overview of all critical metrics, such as client feedback, support tickets, and financials. This centralized information helps you make quick, informed decisions and stay on top of all your agency’s operations.

Agency Handy Dashboard
Strong Security 

Agency Handy has added DKIM and SPF to their email system. Well, these tools protect your emails and stop them from being mistaken for spam. It ensures your SEO service communications stay reliable and maintain your reputation.

Best Use Cases of Agency Handy

Here’s how different businesses can use Agency Handy effectively —

  • For SEO Agencies: Keep track of your client reports and campaigns easily. With Agency Handy, you can oversee all these elements under your brand, making things simpler for you and clearer for your clients.
  • Content Creation Agencies: You can easily manage your content projects using Agency Handy. Thanks to its array of tools, you can do easy updates and quick feedback loops to keep projects moving smoothly and keep your clients happy.
  • Website Development Firms: Manage all your development projects from one place. This platform lets you track client feedback and adjust your services without juggling multiple tools.
  • Marketing Agencies: It allows you to customize how you interact with clients from colors to logos so every campaign feels like it’s truly yours. So, Agency Handy helps you to keep your branding consistent.
  • Design Studios: With Agency Handy, you can make sure that every client portal reflects your design ethos. Customize layout and style elements to match your studio’s unique flair.

Pros of Agency Handy

  • Improves project oversight by simplifying task management.
  • Personalized portals to increase client interactions.
  • Simplify the invoicing process to increase productivity.
  • Supports scalability through adaptable features.
  • Ensures a user-friendly experience with an intuitive interface.
  • Offers strong support with responsive customer service.

Agency Handy Pricing

To simplify your white-label SEO work, Agency Handy provides three pricing plans.

Agency Handy Pricing
  • Solopreneur: If you’re running solo or just starting out, the Solopreneur plan is perfect for you at $69 per month ($49 per month yearly). It supports up to 3 users and comes packed with essentials like task management and a whopping 1 TB of storage.
  • Teams: For those of you heading a small team, consider the Teams plan. At $149 per month ($99 per month yearly), it allows up to 10 users and boosts your storage to 5 TB, so you’ve got plenty of space as your client list grows.
  • Pro Plan: if you’re at the helm of a larger agency, the Pro plan at $199 per month ($149 per month yearly) will likely suit your needs best. It expands your user capacity to 30 and provides up to 20 TB of storage, perfect for managing extensive white label SEO tasks

What Users Say About Agency Handy

Review on G2: 4.9 out of 5

“I am extremely satisfied with Agency Handy. It has streamlined our client management process and has become an essential tool for our business operations.”- Vikas P.

Review on Capterra: 5 out of 5

“Agency Handy is an all-in-one solution that has streamlined our operations, improved client satisfaction, and boosted team productivity. It’s an indispensable tool for any digital agency looking to scale their business efficiently.” – Priyanka P.

Review on Trustpilot: 3.8 out of 5

“Highly recommend. Agency Handy is perfect for any type of creative studio, they offer a lot of features which will make your agency actually complete. You won’t regret it.” – Michel Pronk

Why Should You Choose Agency Handy for White-Label SEO?

Here’s how Agency Handy meets your white-label SEO needs —

White Label SEO RequirementHow Agency Handy Meets the Requirement
Custom BrandingAllows you to customize the client portal with your logo, colors, and domain.
SEO Service ManagementManages services with a clean interface.
Client OnboardingSimplifies client intake with white-label forms.
Task and Project ManagementSimplifies task tracking with intuitive Kanban boards.
Client CommunicationFeatures built-in messaging and collaboration tools for quick updates and feedback loops.
Invoicing and PaymentProvides easy invoicing with customizable templates.
Data Security and ProtectionSecures communications and data with advanced email protection.

2. SEMrush

SEMrush Homepage

SEMrush is a leading SEO tool for agencies that offer white-label SEO services. It provides standout features such as competitor research, keyword analysis, and automated reporting for clients. 

Plus, the platform’s Agency Growth Kit, SEO Writing Assistant, and Content Templates simplify content creation and check for plagiarism. So, it’s perfect for your AI-powered marketing.

Besides, its database goes through regular updates to ensure precise backlink analysis and Authority Score monitoring.

In a comparison between SEMrush and SE Ranking, SEMrush excels in advanced competitor research and white-label customization due to its extensive features. On the other hand, SE Ranking is more budget-friendly, making it a good fit for smaller agencies.

Key Features of SEMrush

Here’s what makes it stand out —

  • Custom-Branded Reporting: You can create polished, professional reports with your agency’s logo and branding, making every client presentation feel uniquely yours.
  • Keyword Magic Tool: It helps you to find and explore keywords with details like search volume, intent, and difficulty, helping you craft strategies that actually work.
  • Competitor Analysis: You can get insights into your competitors’ traffic, keywords, and backlinks so you can spot opportunities to stay ahead.
SEMrush Competitor Analysis
  • Content Analyzer: SEMrush can improve your content strategies and create personalized reports that show clients exactly how their campaigns are performing.
SEMrush Content Analyzer
  • Integrations: Link SEMrush with Google Analytics, Search Console, and social media to get a full picture of how your campaigns are doing.
  • SEO Tools Suite: It allows you to use tools for tracking keywords, analyzing backlinks, and auditing websites to make decisions based on real data.
  • Collaboration Features: You can work better with your team and clients by sharing data and creating reports that everyone can understand and use.

Pros of SEMrush

  • Enables custom-branded reporting for professional client presentations.
  • Offers extensive competitor analysis to uncover growth opportunities.
  • Ensures accurate backlink tracking with regular database updates.
  • Improves content strategies with AI-driven writing and optimization tools.
  • Integrates seamlessly with Google Analytics, and social media platforms.

Cons of SEMrush

  • Can become costly with additional add-ons and higher-tier plans.

SEMrush Pricing

Semrush provides four distinct pricing tiers, each suited to different white label SEO needs. 

SEMrush Pricing
  • Pro: The Pro plan is priced at $139.95 per month, which is perfect for newcomers to SEO. 
  • Guru: At $249.95 per month, the Guru plan includes advanced tools such as content marketing and Looker Studio integration. Typically, it’s ideal for agencies and mid-sized companies. 
  • Business: The Business plan, at $499.95 per month, is geared towards managing multiple, extensive SEO projects.
  • Custom: It offers a negotiable price. It allows for a personalized set of features targeted to larger corporate demands.

What Users Say About SEMrush

Review on G2: 4.5 out of 5

“Being an SEO consultant, I’ve tried a TON of other SEO tools and nothing compares to Semrush. I use it literally everyday. I love the depth of data they have, how easy it is to nvaigate and connect different tools together, and just how powerful it is at helping me see the gaps in my client’s marketing strategies. Also a big fan of the AI updates they’ve made recently. In terms” – Mariah L.

Review on Trustpilot: 3.4 out of 5 

“I really love Semrush. It offers a lot of valuable data that is not available elsewhere. I love how you can track your ranking for relevant keywords and create PDF digital marketing reports.” – Tiffany

3. SE Ranking

SE Ranking Homepage

For agencies prioritizing comprehensive yet affordable white label SEO solutions, SE Ranking stands out. It offers a multifunctional, cloud-based suite that includes rank tracking, keyword research, and backlink analysis. 

Most importantly, you won’t need to spend as much as you’d do with Semrush. 

SE Ranking also integrates white label features smoothly, enabling you to brand and present reports as your own. The addition of an AI Writer and a solid plagiarism checker further improves its content marketing toolkits. 

Comparatively, Boostability excels with its dedicated support and proven SEO results for SMBs. Meanwhile, SE Ranking provides a more versatile toolset that supports a broader range of SEO tasks. So, it’s a more flexible choice for agencies that need diverse functionalities.

Key Features of SE Ranking

Here’s a quick overview of its features —

  • Extensive SEO Toolkit: Its suite includes everything from keyword research and rank tracking to backlink analysis.
SE Ranking SEO Tool Kit
  • White Label Solutions: You can brand reports and dashboards with your agency’s logo and colors, making it easy for client presentations.
  • SEO Reporting Tools: This feature allows you to generate detailed SEO reports easily, improving your client communication.
SE Ranking Report Generating Tool
  • Lead Generation Tools: SE Ranking helps you capture and nurture leads directly through your website.
  • API Access: You can integrate SE Ranking’s capabilities with your own applications for improved data management.

Pros of SE Ranking

  • Ensures comprehensive SEO monitoring.
  • Offers intuitive user interface.
  • Improves report clarity and structure.
  • Provides deep competitive insights.
  • Supports extensive white label options.
  • Simplifies content marketing with AI.

Cons of SE Ranking

  • Presents a steep learning curve.

SE Ranking Pricing

SE Ranking offer differnt plans packed with white label SEO, so you can slap your brand on reports, making everything look professional.

SE Ranking Pricing
  • Essential: For just $65 a month, the Essential plan is a great fit if you’re flying solo, offering up to 5 projects to manage. 
  • Pro: If your team is small but mighty, the Pro plan might be your best bet at $119 a month, giving you room for 30 projects. 
  • Business: It costs $259 a month lets you handle unlimited projects and a ton of daily keyword tracking. 

What Users Say About SE Ranking

Review on G2: 4.8 out of 5

“What I like most about SE Ranking is the facilities for researching competition and keywords. I can do market research and identify niches, independently of the performance monitoring of the domains I manage.” – Juan B.

Review on Trustpilot: 3.5 out of 5

“Lots of features. Easy to use. Price point is much better than their competitors.

Backlink accuracy needs to be improved. When checking on ahrefs it shows 2014 backlinks and 45 referring domains. On SE Ranking it only shows 18 backlinks and 11 referring domains.

Overall, pretty good SEO Tool.” – KMK

4. WebCEO

WebCEO Homepage

If you’re looking around for a top-notch white label SEO solution, let us tell you why WebCEO might just be your best bet. It comes with everything from keyword research to technical audits.

Most importantly, it stands out when it comes to customization. You can customize almost everything to suit your agency’s vibe, from how you chat with clients to how you brand those reports. 

Now, if you’re weighing it against SEMrush, here’s the scoop: SEMrush is great for its cutting-edge automated reporting and content tools. However, if you’re all about making each client feel super special with custom reports, WebCEO is your go-to. It gives you that personal touch SEMrush can’t match.

Key Features of WebCEO

Here’s a snapshot of WebCEO’s key features —

  • White Label SEO: It offers extensive white label capabilities, allowing you to brand reports and tools as your own.
  • SEO Reporting: WebCEO provides detailed, customizable SEO reports to track and present your progress effectively.
  • Search Engine Submission: Its service allows easy submission of your site to search engines, simplifying SEO setup.
WebCEO Search engine Submission
  • Third-party Integrations: You can easily integrate with Google Analytics, social media, and other third-party SEO data.
  • Multilingual Reports: This feature supports SEO reports in multiple languages, expanding your global reach.
WebCEO Multilingual Report
  • Content Analysis Tool: WebCEO’s content checker helps you to optimize your SEO content for better performance.
  • Quick Domain Analysis: You can quickly analyze competitors and assess domain strength with this tool.

Pros of WebCEO

  • Improves competitive research capabilities.
  • Enhances report customization and branding.
  • Simplifies SEO workflows efficiently.
  • Offers extensive SEO tool integration.
  • Provides excellent customer support.

Cons of WebCEO

  • Reports occasionally disconnect unexpectedly.

WebCEO Pricing

Here’s what WebCEO offers —

WebCEO Pricing
  • Startup: Starting at $119 a month, the Startup plan is a gem for midsize businesses. It’s loaded with advanced tools and customizable SEO reports that you can brand as your own. 
  • Agency: If you’re juggling multiple websites, the Agency Unlimited plan at $99 a month, plus some extra for scanning, is perfect. It gives you insights into keywords and backlinks and lets you put your own brand on everything. 
  • Corporate: This plan at $299 a month is all about giving large teams all the tools they need to audit and analyze like pros. It’ll help you to stay on top of your SEO game.

What Users Say About WebCEO

Review on G2: 4.7 out of 5

“Easy to use interface, clear graphics, fast. Customer service is also perfect. Especially Kostas helped me so much.” – sanem a.

Review on Capterra: 4.8 out of 5

“WebCEO provides results of our current SEO efforts on client sites. This is useful when tweaking keywords and phrases as it provides feedback that we use to further improve sites. The option to also send results automatically to clients via monthly email is great, as it provides reassurance that we are working on their site for them.” – Robert K.

5. Wincher

Wincher Homepage

Do you want SEO software that gets you up close and personal with your site’s SEO metrics? If yes, you should check out Wincher. It’s a go-to for its top-notch keyword rank tracking. 

Easy to use, it really helps if exploring competitive SEO analysis is your thing. Moreover, you’ll find it mind-blowing to send out neat, branded reports to your clients. 

Comparing Wincher with DashThis, DashThis excels in gathering complex data for visual dashboards. Wincher, on the other hand, is highly accurate for tracking website rankings. Plus, it offers a focused set of tools for SEO professionals who want to improve.

Key Features of Wincher

Wincher some key features with a strong focus on white label functionality —

  • White-labeled Reports: Wincher allows you to customize and brand reports to appear as though they come directly from your agency.
Wincher White Label Reports
  • Daily Ranking Updates: You can receive daily updates on keyword rankings to stay on top of SEO performance.
  • Competitor Tracking: This feature allows you to monitor competitors’ keyword strategies and performance seamlessly.
Wincher Competitor Tracking
  • Automated Email Reports: You can set up automated reporting to send updates directly to clients with your branding.
  • API Access: Full API access enables integration with your systems for a smooth data flow and reporting process.

Pros of Wincher

  • Improves daily keyword tracking.
  • Offers detailed competitor analysis.
  • Automates in-depth email reports.
  • Supports unlimited user collaboration.
  • Provides free ranking history up to 24 months.

Cons of Wincher

  • Lacks advanced customization in reports.

Wincher Pricing

Wincher comes with different packages to suit your needs. 

Wincher Pricing
  • Basic: Starting with the Basic plan, it’s $25 a month, where you get to play around with 500 keywords and manage 10 websites. 
  • Standard: If you’re thinking bigger and need something perfect for white label SEO, the Standard plan at $45 a month is ideal. It lets you manage unlimited websites, doubles your keywords, and throws in some extras like white-labeled reports. 
  • Professional: For the heavy hitters, the Professional plan at $160 a month has everything from the Standard and adds exclusive features for managing large-scale operations.

What Users Say About Wincher

Review on G2: 4.7 out of 5

“It’s is very easy to use and straightforward. The fact that it allows us to compare to our competitors is amazing. Using the Keyword Explorer tool is also veery usefull and it works with Romanian very well. We implemented Wincher through Yoast and therefore it was super easy to do. Have been using Wincher for over a year and it helped us in our journey to becoming one of the first results in our niche.” – Iurie V.

Review on Capterra: 4.8 out of 5

“Rich Data Studio integration as well as simple but useful keyword performance tracking with the best page monitoring feature are the major points we’ve benefited largely. Additionally, excellent customer support is a huge plus.” – Asil Baha K.

6. Hike SEO

Hike SEO Homepage

Looking for a way to offer professional, white-label SEO services? Hike SEO is the answer for small agencies and freelancers. It provides a user-friendly, step-by-step approach, making your SEO management simple and effective. 

It also offers strong white-label options, so you can fully customize the branding. The platform is especially noted for its ease of setup and customized client access. So, it’s pretty friendly for those who are new to SEO or with limited technical expertise.

Comparing Hike SEO and AgencyAnalytics revealed a key difference. AgencyAnalytics has extensive integration and customization capabilities. However,  Hike SEO’s strength is in its personalized support and training resources. It’s especially helpful for smaller agencies trying to build their SEO business.

Key Features of Hike SEO

Hike SEO is designed to simplify SEO management for freelancers and small agencies with its white-label features —

  • White-label Reporting: You can brand reports and dashboards with your agency’s logo and colors, making them appear as your own tool.
Hike SEO White Label Reporting
  • SEO Audit Tool: This feature allows you to generate branded SEO reports from your website to attract and engage potential clients.
Hike SEO SEO audit Tool
  • Customizable Access Control: You can control what your clients can see and do within the platform, tailoring their user experience.
  • SEO Academy: It offers fully branded training content to your clients and staff, improving their SEO knowledge under your agency’s name.
  • Merchant Centre Feature: You can easily integrate your Stripe account to sell SEO services directly through a branded checkout experience.

Pros of Hike SEO

  • Simplifies SEO management for non-experts.
  • Covers all key SEO strategy elements.
  • Offers step-by-step guidance for ease of use.
  • Provides detailed, easy-to-understand reporting
  • Enables white-label SEO services to be customized.
  • Supports local and backlink SEO strategies.

Cons of Hike SEO

  • May be too basic for advanced users

Hike SEO Pricing

Hike SEO Pricing

Hike SEO offers two different pricing structures targeted for Small Business and Agency Growth Plan. Since you’re into white label SEO, you should go with the Hike Agency Growth Plan, priced at $69.99 per month.

It’s perfect if you’re looking to offer SEO services without being an expert. Initially, you will work on improving the website of one client. It’ll involve using an SEO audit tool. The service also includes white-label options, so you can personalize it with your own branding. 

What Users Say About Hike SEO

Review on Capterra: 4 out of 5

“The itemized list of tasks was great in theory. The concept of knowing what items need to be fixed was smart.” – Melanie L.

Review on Trustpilot: 3.7 out of 5

“I started using Hike SEO 3 months ago and have already seen fantastic results. I recently opened a new hot yoga studio and wasn’t appearing on any of the top search pages.” – Poul Olson

7. BrightLocal

BrightLocal shines as a premier choice for agencies focusing on local SEO. It offers strong white-label features so that you can do full customization of client communications under your agency’s branding. 

BrightLocal Homepage

Besides, you can use it to improve the online presence of Small and local businesses. It works with things like Google My Business profiles, online reviews, and business listings. This makes it a useful tool for improving their visibility in their local area.

Compared to SE Ranking, BrightLocal excels in local SEO improvements and citation building across Foursquare and GPS Network. So, it’s the best choice for you if you focus on localized marketing strategies. However, SE Ranking may offer broader SEO tools and functionalities.

Key Features of BrightLocal

BrightLocal offers comprehensive features that are especially beneficial for agencies looking to implement white-label solutions —

  • White-label Reporting: It provides you with customizable dashboards and reports featuring your agency’s branding. These are delivered automatically, and your clients can also access their own dashboards.
  • Local Rank Tracker: You can track local rankings with pinpoint accuracy to discover the best opportunities for increasing web traffic.
BrightLocal Local Rank Tracker
  • Citation Tracker: This feature allows quick identification of issues with business listings and finds opportunities to enhance visibility.
BrightLocal Citation Tracker
  • Google Business Profile Audit: It helps you to get competitive insights to help your clients leapfrog their rivals and rank higher in local search results.
  • Citation Builder: BrightLocal allows you to build citations efficiently with a trusted service that offers complete control at a competitive price.
  • Local Data Aggregators: You can push business data across multiple directories and map applications simultaneously, boosting online visibility.

Pros of BrightLocal

  • Simplifies collecting and displaying customer reviews.
  • Pinpoint accuracy in local rank monitoring.
  • Simplifies building and tracking citations.
  • Automated, customizable white-label reports.
  • Quick and responsive help when needed.

Cons of BrightLocal

  • Needs more granular options for agency branding.

BrightLocal Pricing

Here are the different levels you can choose from with BrightLocal —

BrightLocal Pricing
  • Free: You can start your journey with a 14-day free trial, no credit card required. 
  • Track: If you want to improve your local SEO, consider a Track plan at $39 per month. It helps you to monitor your rankings effectively. 
  • Manage: If you need more extensive tools, the Manage plan at $49 per month provides extensive resources. With it,  you can manage listings and reviews, ideal for white label SEO projects. 
  • Grow: For those who want to maximize their efforts, the Grow plan, at $59 per month, offers advanced features. It includes agency lead generation and deep insights into Google Business Profiles, targeted for sophisticated white label SEO strategies.

What Users Say About BrightLocal

Review on G2: 4.6 out of 5

“I appreciate all the training in the BrightLocal Academy and the help that is available from customer support and their one-on-one assistance.” – Richard M.

Review on Trustpilot: 4.6 out of 5

“Working with BrightLocal for my local listing needs has been an excellent experience. I could not have created and managed so many listings for two store locations doing it manually.” – Eli Mandel

8. Boostability

Boostability Homepage

Boostability really stands out for people who need a service that scales with them. With more than 30,000 active clients around the globe, they’re one of the big players. 

Plus, it covers all the bases from the get-go, helping you with everything from the initial SEO audits to creating ongoing strategies. This makes them a perfect pick if you’re planning to grow your services without cutting corners on quality or transparency.

Now, if you’re weighing Boostability against Wincher, Boostability is your best option for an extensive approach to SEO and client management. They have a solid track record and many support options. 

Wincher might be ahead with its slick keyword tracking and client reports. However, when it comes to a full-package deal that helps agencies scale up, Boostability has the edge.

Key Features of Boostability

Boostability offers a variety of features designed to improve white label SEO services —

  • Comprehensive SEO Management: It provides a complete suite of SEO services, ensuring all aspects of on-page and off-page SEO are covered comprehensively.
  • Scalability: This feature allows services to be scaled to meet diverse client needs, from small businesses to large enterprises.
  • Local SEO Expertise: It increases local visibility through targeted strategies that improve local search rankings and attract nearby customers.
  • Content Creation Services: It offers specialized content that is optimized for SEO, helping you to improve engagement and search engine rankings.
  • Link Building: This feature supports the development of a strong backlink profile to enhance domain authority and search ranking.
  • Technical SEO: It ensures that websites meet the technical requirements of modern search engines, improving crawlability and indexability.
  • Customizable SEO Strategies: This feature provides customized SEO strategies that align with your specific client goals and industry requirements.

Pros of Boostability

  • Improves visibility for specific geographic areas.
  • Monthly updates on progress and specific achievements.
  • Services can be adjusted based on client needs.
  • Covers all aspects of SEO from content to technical setup.
  • Regular consultations and updates.
  • Effective strategies that boost search rankings.

Cons of Boostability

  • Some reports may lack deep customization options.

Boostability Pricing

Need to contact the sales team to get customized pricing.

What Users Say About Boostability

Review on G2: 4.5 out of 5

“They have been very helpful with promoting the website. They stay in contact and are very accessible if I have questions and have given many valuable suggestion to improve the website.” – Peter W.

Review on Trustpilot: 3.4 out of 5

“The Ultimate Experience –

When a company decides to seek outside assistance with their website – Its scary. You know you need help yet the process can seem overwhelming. NOT with Boostability.” – Mikol Rosenbalm

Key Features to Consider While Choosing the Best White Label SEO Software

When you’re choosing a white-label SEO tool for your agency, think about the following key things to look for before making your decision —

Key Features to Consider While Choosing the Best White Label SEO Software

Customization and Branding Flexibility

Customization is a huge deal in white-label SEO tools. You want your software to feel like it’s an extension of your agency, right?

So, look for a platform that lets you add your logo, choose your brand colors, and even use your own domain name. This way, everything from reports to client dashboards will feel uniquely yours. It’ll build trust and consistency with your clients.

Automated and Custom Reporting

When it comes to reporting, you don’t want to be doing everything manually. You must get software that lets you create and schedule reports automatically. 

With customizable templates, you can ensure the reports are client-specific, and automation ensures they’re sent out on time. It saves you time, keeps clients informed, and lets you focus on other tasks.

Managing Client and Team Access

Keeping things organized and secure is key. And a good white-label SEO platform lets you control who sees what. You should be able to give clients access to view only the reports they need, while your team can work behind the scenes. 

This way, you stay in control, and your clients get the insights they need without being overwhelmed.

Pricing Flexibility and Scalability

As your agency grows, so will your needs. Make sure the software offers scalable pricing plans, so you can upgrade as your client base or services expand. 

Also, compare the pricing structure to make sure you’re getting value for your investment. Most importantly, check if discounts are available for longer-term commitments.

Integration 

SEO is often just one part of your overall strategy. So, you must pick a platform that integrates well with other tools you use. Whether it’s CRM systems, email marketing platforms, or analytics tools, smooth integrations will help you create a more streamlined and efficient workflow.

So, What’s the Best White Label SEO Software?

When it comes to white-label SEO software, Agency Handy stands out as the top choice. It lets you fully customize client portals with your brand, making everything look like it’s truly your own. 

Also, the easy-to-use task management system and clear SEO service interface make it simple to keep everything organized. Plus, its dashboard is intuitive, and the pricing is super affordable, so whether you’re just starting or scaling up, it’s a perfect match.

While SEMrush and AgencyAnalytics also offer great tools, Agency Handy really excels when it comes to personalized branding and simplicity. It’ll give your agency exactly what it needs to boom.

Final Words

We’ve looked at many white label SEO software packages, and each one offers something different. Your agency’s ideal solution depends on what you require.  Think about —

  • How much do you want to make it your own?  
  • How detailed should client dashboards be?  
  • Does the SEO toolkit have everything you use in your work?

Now, if you’re an agency that values strong branding and a personal touch, you might want to give Agency Handy a closer look. With its intuitive interface and affordable pricing, it’s a strong contender for agencies of any size.

FAQs

How does White Label SEO work?

White label SEO allows you to partner with an SEO provider who handles tasks like optimization, keyword research, and link building. They deliver reports and results that you can present to your clients, all under your own brand name.

Can I customize the SEO services for my clients?

Yes, many white label SEO services provide customizable service packages. You have the option to customize the services based on your client’s individual requirements. It includes everything from a complete SEO strategy to individual tasks such as local SEO or link building.

What services are typically included in White Label SEO?

White label SEO typically includes services like keyword research, technical audits, on-page optimization, content creation, link building, and performance reporting. These services help improve website rankings, visibility, and overall SEO strategy for your clients.

Picture of Rashik Hoque

Rashik Hoque

Rashik Hoque is the CEO of Agency Handy, leading innovations in agency and client management. With a background in civil engineering and an MBA, Rashik combines technical expertise with business acumen to drive innovation in the tech industry. He also co-founded Onethread, a project management tool, to enhance business processes. Passionate about entrepreneurship, Rashik is committed to transforming how businesses operate internationally.
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