Managing projects at an advertising agency can feel like managing a dozen tasks at once. From client meetings to campaign deadlines, and everything in between, staying on top of it all is no small feat.
To keep things running smoothly—and to keep your sanity intact—you need the right advertising agency project management.
However, the space is filled with endless tools and software. Hence, we’ve tested 37 hands-on tools and shortlisted them to the top project management tools for advertising agencies.
They’ll meet and even go beyond your project management expectations, including order management, client approval, team collaboration, file sharing, integrated payment, etc.
Let’s explore and help you find the right choice to streamline your workflow and increase your agency’s efficiency.
Quick List of Advertising Agency Project Management Software
- Agency Handy: Best for all digital and advertising agencies with strong client and order management.
- Monday: Best free project management software for customization and powerful automation.
- Function Point: Designed for agencies needing robust financial and project management.
- Teamwork: Ideal for medium to large agencies where team collaboration is key.
- Wrike: Perfect software for advanced agencies that need workflow automation.
What is Advertising Agency Project Management Software?
Advertising agency project management software is a tool designed to make an agency’s workflow easier. It helps you manage several projects at once, use resources wisely, track progress, and encourage teamwork among your staff.
You’ll find tools specifically designed for advertising agencies, like managing creative assets, designing stunning visuals, and tracking campaigns. These features bring all your project information together, making it easier to collaborate with your team and meet your deadlines.
In short, it simplifies the process of handling multiple projects and clients. So you can focus on delivering great work without getting bogged down by the details.
Advantages of Using Project Management Software In Advertising Agency
Using project management software in an advertising agency can improve the way you work, manage ads, and deliver results. Here are some of the most important benefits:
Better Organization
Project management software organizes everything in one place. You can easily track tasks, deadlines, and project details, reducing the chances of anything getting lost or overlooked.
Improved Collaboration
It will improve your collaboration with clients and teams. Everyone can see what needs to be done, share updates, and communicate more effectively. This will lead to smoother workflows and fewer misunderstandings.
Time Management
With all tasks and deadlines laid out, you can manage your time better. The software helps you prioritize work, set realistic timelines, and ensure projects are completed on schedule.
Resource Allocation
This software allows you to see who is working on what, making it easier to allocate resources efficiently. This ensures that no one is overworked and all team members are contributing effectively.
Budget Control
Keeping track of costs is simpler with software. You can monitor spending in real time, compare it to your budget, and make adjustments if needed to avoid overspending.
Client Communication
Many project management tools include features that let you share progress with clients, keep them informed, and gather their feedback. This transparency can improve client satisfaction and build trust.
Increased Productivity
By streamlining processes and reducing manual tasks, these tools help your team work more efficiently. This means more time can be spent on creative work rather than on administrative tasks.
Data-Driven Insights
These tools often provide reports and analytics that help you understand how projects are progressing. You can use this data to make better decisions, improve future projects, and identify areas for improvement.
Comparison Table of Top Advertising Agency Project Management Software
To help you find the right fit for your agency, here’s a quick overview of the top 5 software options that can streamline your workflows.
| Software | Average per-user price (annually) | Top 2 Features | Best For | Free trial | User (Starter Plan) |
| Agency Handy | $10/month | Shareable service catalog Client feedback and approval | Client management and streamlining communication | 7-day | 3 |
| Monday | $13/month | No-code workflow automation Nested dashboard | Customizing workflows | 14-day | 2 |
| Function Point | $47/month | Real-time sales forecast Consistent rate cards | Financial management | Not available | 5-9 |
| Teamwork | $3/month | Resource and workload management Project time budget | Team collaboration | 30-day | 5 |
| Wrike | $17/month | AI-assisted work creation Blueprints to replicate processes | Workflow Automation | 14-day | 1 |
5 Best Advertising Agency Project Management Software for Your Ad Agency
Choosing the right platform for your advertising agency can make all the difference in how smoothly your ad projects run. Let’s dive into a detailed comparison of the top 5 tools that can help you manage your agency’s tasks, teams, and client relationships more effectively.
1. Agency Handy: Best for Ads Client & Order Management
If you run an advertising agency, staying organized and efficient is key. Agency Handy is software built to help you achieve this.
It comes with features specifically for advertising agencies, making it easier to manage tasks, keep your team focused, and handle client communications smoothly.
The platform helps you plan ads, create tasks, set deadlines, and monitor progress. This way, everyone knows what needs to be done and when while handling multiple campaigns at once.
Agency Handy also focuses on excellent client management. You can onboard new clients with intake forms and get orders processed through order forms.
Get important information from clients, like details for a new campaign or feedback on a current one. These forms help you get all the necessary information upfront, making the process smoother.
Plus, you can give them access to a client portal where they can see their order updates, track progress, share feedback, and approve if completed. This keeps clients informed and involved throughout the project.
Agency Handy also excels in file sharing, which is crucial for advertising agencies. It allows your team to easily share large files, like videos and creative assets, and store them securely in one place,
Lastly, you get robust storage options that make managing your creative work seamless. You get respectively 1 TB, 5TB, and 20TB storage in each pricing plan.
Features of Agency Handy
Let’s look into the features of Agency Handy:
Customization and Branded
Make your brand shine with Agency Handy by using your colors, logos, and styles in client portals, messages, and emails. Custom visuals, domain names, and white labeling give your business a professional, customized online presence. Branded emails and personalization also help build stronger client relationships.
List Your Services
Agency Handy allows you to show your services in a catalog. This helps your clients understand what you offer and choose the right services for their needs, making the process of setting up new campaigns more straightforward. Plus, you can share the catalog on social media or embed it on your website.
Client Onboarding
Once a potential client is interested, it’s time to onboard them. With Agency Handy, you can customize intake forms to onboard clients and get orders through order forms. So clients can clearly outline their needs before onboarding.
Client Portal
Your clients can access their portal to see updates on their projects. This feature keeps them informed and involved, which is especially useful in advertising when client approvals and feedback are needed frequently.
Task Management
Agency Handy lets you create, assign, and track tasks for each project. This helps you keep everything organized, making sure that every part of your advertising campaign is handled on time and nothing gets missed.
Team Collaboration
Smooth collaboration is essential for advertising agencies, both within teams and with clients. Agency Handy offers dedicated project spaces where teams can share files, give feedback, and chat—all in one place—eliminating endless email chains.
Billing and Invoices
When your project is nearly complete, you can use Agency Handy’s automated invoice and payment tracking. This feature helps you bill clients on time and keeps your cash flow steady.
Subscription Management
Subscription Management in Agency Handy allows you to manage recurring payments and service plans with ease. This feature helps you automate billing for your clients, ensuring that subscription renewals and payments are handled smoothly.
Ongoing Support
The tickets feature in Agency Handy streamlines client support by enabling you to create, manage, and track support tickets within the platform. This feature allows clients to submit issues or requests, which your team can then address in an organized manner.
Pros of Agency Handy
- Simplify your project management by using a single platform.
- Use the shareable service catalog to promote your brand on social media.
- Boost team efficiency with tools like Kanban boards to organize and manage work.
- Ensure smooth client onboarding with customized forms.
- Supports up to 8 languages so you can reach a wider audience.
Best Use Cases of Agency Handy
Here are types of advertising agencies that can use Agency Handy for effective project management:
Digital Advertising Agencies
If your agency focuses on online campaigns like SEO, PPC, or social media ads, Agency Handy can help you keep track of all these projects. You can manage timelines, assign tasks, and make sure everything stays on schedule.
Creative Agencies
For those of you who have creative agencies focusing on branding, design, or content creation, this tool can help you organize your projects. It makes it easier for your designers, writers, and other team members to collaborate and keep everything moving smoothly.
Media Buying Agencies
If you specialize in purchasing media space for ads, Agency Handy can help you manage your media plans. You can track budgets, monitor progress, and keep your clients updated on where their ads are being placed.
Full-Service Advertising Agencies
For agencies that handle everything from strategy to execution, this tool helps you keep all parts of your campaigns organized. You can manage multiple services and projects at once, ensuring that everything runs smoothly from start to finish.
Social Media Marketing Agencies
If your agency is focused on social media, Agency Handy can help you manage content calendars, track posts, and communicate with clients. It ensures that all your social media campaigns are delivered on time and as planned.
Agency Handy Pricing
Agency Handy offers 3 types of pricing plans:
| Pricing Tiers | Monthly Billing | Yearly Billing | Users | Features | ||
|---|---|---|---|---|---|---|
| Solopreneur | $69/month | $49/month | 3 |
|
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| Teams | $149/month | $99/month | 10 | |||
| Pro | $199/month | $149/month | 30 | |||
What Do People Say About Agency Handy?
Rating on G2: 5 out of 5
“Handy is a fantastic client portal tool for agencies due to its user-friendly interface, making it easy for clients to access and navigate through the platform.” – Andrew J.
Rating on Product Hunt: 5 out of 5
“A great tool for agency management. AgencyHandy solves all my management problems easily. A hassle-free tool you should add to your list.”- Shamima Nasrin
Rating on Trustpilot: 3.8 out of 5
“I am extremely satisfied with Agency Handy. It has streamlined our client management process and has become an essential tool for our business operations.
Features and Functionality:
Customer Management: Adding customers is incredibly straightforward, allowing us to maintain a well-organized database with ease.
Proposal Generation: The feature to send proposals is efficient and professional, saving us time and enhancing our client communication.
Invoicing System: Generating invoices is a breeze with Agency Handy. The system is reliable and helps us get paid faster.
Task Management: The Kanban-style task management has revolutionized how we handle our workload, providing clarity and boosting productivity.” – Vikas Patil
2. Monday.com: Best for Customization Flexibility
Monday.com is a versatile project management platform designed to help advertising agencies streamline their workflows and enhance team collaboration.
It allows you to create customized workflows, break down projects into manageable tasks, and assign them to team members with clear deadlines. With multiple views like timelines, Gantt charts, and Kanban boards, you can easily track the progress of each campaign.
The platform also integrates seamlessly with other tools like Slack, Google Drive, and Adobe Creative Cloud, ensuring all your project data is in one place.
Monday.com’s automation features save time by handling routine tasks, while its robust reporting tools provide valuable insights into project performance. Scalable and flexible, Monday.com adapts to the unique needs of your agency, making it a powerful tool for managing projects effectively.
In our experience, using Monday.com has made managing projects much easier. The ability to customize workflows has been a big help, allowing us to set up the platform exactly how we need it.
Compared to Function Point, Monday.com offers greater customization, better team collaboration tools, and powerful automation. On the other hand, Function Point is stronger in financial management and budgeting.
Overall, Monday.com is the best project management software for agencies that want to keep their projects organized and running smoothly.
Features of Monday
Here are key features of Monday:
Customizable Workflows
Monday.com lets you create workflows tailored to your agency’s needs. Whether you’re managing a digital marketing campaign or organizing creative assets, you can customize the process to fit your exact requirements, making it easier to keep everything on track.
Multiple Project Views
With Monday.com, you can switch between different views like timelines, Kanban boards, and calendars. This flexibility allows you to see your projects from different angles, especially in digital marketing project management, where timelines and task dependencies are crucial.
Collaboration Tools
Monday.com includes built-in collaboration tools that make it easy for your team to communicate and share updates. This feature is particularly valuable in marketing agency management software, helping everyone stay connected and ensuring that all team members are aligned on project goals.
Automation
You can automate repetitive tasks on Monday.com, such as sending reminders or updating statuses. This saves time and reduces the risk of human error, making your workflow more efficient. It’s a feature that stands out among free marketing project management tools, offering powerful capabilities even in its basic versions.
Integration With Other Tools
Monday.com integrates seamlessly with other tools you might already be using, such as Slack, Google Drive, or Zoom. This makes it a versatile part of your marketing agency management software, connecting all the tools you need in one platform.
Reporting And Analytics
The platform provides detailed reporting and analytics, helping you track project performance and make informed decisions. This is essential for digital marketing project management, where data-driven insights can make a significant difference in campaign success.
Pros Of Monday
- Enjoy an easy-to-use interface that’s visually appealing for everyone.
- Pick from different project views like Kanban, Gantt, and Calendar.
- Boost efficiency by automating workflows with simple, no-code tools.
- Customize dashboards with widgets to create detailed reports.
- Track time to see how productive you are and improve your workflows.
Cons of Monday
- The free plan has limited functionality.
Monday Pricing
- Free Plan: Free for up to 2 seats. It includes basic features like task management and up to 3 boards.
- Basic Plan: $9 per seat per month, billed annually. It offers unlimited boards, unlimited free viewers, and 5 GB of file storage.
- Standard Plan: $12 per seat per month, billed annually. This plan includes a timeline and Gantt views, calendar views, and integrations.
- Pro Plan: $19 per seat per month, billed annually. It includes everything in the Standard plan plus time tracking, automation, and advanced reporting.
- Enterprise Plan: Custom pricing. It offers all Pro features, advanced security, enterprise-scale automation, and integrations.
What Do People Say About Monday?
Rating on G2: 4.7 out of 5
“Monday PM review”
What do you like best about Monday work management for Marketing?
Easy to onboard and get the team to collaborate effectively. Ease of stacking projects/tasks under milestones and deligating timelines and PM owners.
What do you dislike about Monday’s work management for Marketing?
I want to see more integrations with other platforms (i.e. Slack). Also would like to have more training modules for updates and features.”- Allison J.
3. Function Point: Best for Financial + Project Management
Function Point is a project management tool made for creative and advertising agencies. It helps you manage projects, resources, and clients all in one place.
The platform offers robust capabilities to manage all aspects of your agency’s finances. With Function Point, you can easily set and monitor project budgets, ensuring that you stay within financial limits.
It also allows you to track expenses in real-time, giving you clear visibility into where your money is going and helping you make informed decisions.
Additionally, the invoicing system is streamlined, enabling you to generate and send professional invoices quickly, ensuring timely payments, and maintaining a healthy cash flow.
With Function Point, you can also easily keep track of tasks, deadlines, and budgets, making sure everything runs smoothly from start to finish. You can assign tasks to team members, set priorities, and monitor progress to keep your projects on schedule.
The tool also offers features like time tracking, resource management, and financial tracking, which are important for any advertising agency.
From our experience, using Function Point has made our project management more organized and efficient. The time tracking and resource management tools have been especially helpful.
Compared to Monday.com, Function Point offers stronger financial management features. On the other hand, Monday.com stands out with its advanced customization and automation.
Features of Function Point
These are the key features of Function Point:
Project Management
With Function Point, you can organize tasks by breaking down large projects into smaller, actionable steps, and then assigning these tasks to team members with clear deadlines.
Client Management
Function Point provides a centralized place to manage client information, communications, and project approvals. This feature helps you maintain strong relationships with clients and ensures that their needs are met throughout the project lifecycle.
Time Tracking
The platform includes built-in time tracking, allowing you to monitor how much time your team spends on various tasks. It’s important for agencies that need to bill clients hourly and manage their resources effectively.
Resource Management
Function Point helps you allocate resources efficiently by showing you who’s available and when. This ensures that your team members are working on the right tasks and that no one is overloaded or overworked, making it a strong option for agency management software.
Financial Management
The software includes tools for managing budgets, tracking expenses, and generating financial reports. These features make it a reliable choice for billing and invoicing software for creative teams, helping you stay on top of your agency’s finances.
Reporting And Analytics
The platform offers detailed reporting and analytics tools that give you insights into your agency’s performance. These reports help you make data-driven decisions, improve your processes, and showcase your agency’s success to clients.
Pros of Function Point
- Improve client billing with accurate time tracking and invoicing.
- Customizable invoices to give a branded look.
- Optimize your resources by managing team availability effectively.
- Gain financial control with built-in budgeting and expense tracking.
- Enhance decision-making using detailed reports and analytics.
Cons of Function Point
- Expensive software for small businesses and freelancers.
Function Point Pricing
- Boutique Plan: $55 per user per month, for teams with 5-9 users. This plan is ideal for smaller agencies looking for comprehensive management tools.
- Studio Plan: $52 per user per month, for teams with 10-29 users. This plan suits mid-sized agencies that need robust project and financial management features.
- Large Studio Plan: $50 per user per month, for teams with 30-49 users. Designed for larger teams, this plan offers extensive tools for managing complex projects and finances.
- Agency Plan: Custom pricing for teams with 50+ users. This plan is tailored to meet the needs of large agencies with advanced requirements and offers full customization and premium support.
What Do People Say About Function Point?
Rate on Capterra: 4.4 out of 5
‘Great ERP for marketing or advertising agencies
Overall: Overall we have a great experience
Pros: Functionalities are exactly what a medium-sized marketing or advertising / PR needs
Cons: Ease of use is not always great. Would be great if some focus could be put in there.’ Jordi M.
4. Teamwork: Best for Team & Project Collaboration
Teamwork is a project management tool that makes team collaboration easy, especially for advertising agencies. It offers spaces where teams can assign tasks, share files, and communicate in real-time, so everyone stays on track.
Whether you’re handling multiple campaigns or creative projects, Teamwork keeps everything organized. It also includes built-in communication tools, helping teams stay connected and meet deadlines.
With features like time tracking, resource management, and customizable templates, Teamwork helps agencies manage their work efficiently and deliver projects on time.
What sets Teamwork apart is its flexibility. You can customize the platform to fit your agency’s needs, whether you’re focused on creative work or managing clients.
Plus, we’ve found that using Teamwork has made our project management more straightforward. The task management tools have been particularly useful, allowing us to break down complex projects into manageable steps.
When comparing it to Function Point, we noticed that Teamwork is easier to use and more adaptable, especially for agencies that need a tool for both creative work and client management. However, Function Point is more suitable for the financial management of your agency.
In short, Teamwork is a top choice for advertising agencies looking for reliable software. It combines task management, team collaboration, and customization, making it one of the best advertising software options available.
Features of Teamwork
Here are the key features of Teamwork:
Task Management
Teamwork allows you to create, assign, and track tasks for each project. This feature helps marketing agencies stay organized and ensures that every part of a campaign is completed on time.
Time Tracking
With built-in time tracking, you can monitor your team’s time on different tasks. This is especially useful for billing and invoicing software for creative teams, helping you accurately bill clients for the work done.
Resource Management
Teamwork’s resource management feature helps you allocate and manage your team’s time and workload effectively. It allows you to see who is working on what, how much capacity they have left, and where resources might be over or underutilized.
Project Plan Templates
Teamwork offers customizable project templates, allowing you to set up new projects quickly. This feature is valuable for digital marketing agencies that often manage similar types of campaigns and need to get started without wasting time.
Client Onboarding and Management
Teamwork streamlines client onboarding and management by organizing communication, tracking project progress, and enhancing client collaboration in one platform.
Collaboration Tools
Teamwork supports collaboration with features like shared task lists, real-time messaging, and file sharing. These tools ensure that your team can work together effectively, even when managing complex projects, especially for design and development projects.
Financial Management
Teamwork’s billing and invoicing features allow you to generate invoices, track billable hours, and manage expenses efficiently. It integrates with payment gateways like Stripe for easy, secure online payments.
Pros of Teamwork
- Easily manage multiple projects with clear task organization.
- Improve team collaboration through simple communication tools.
- Keep track of progress with customizable project templates.
- Accurately track time spent on tasks for better billing.
- Access all project information in one easy-to-use platform.
Cons of Teamwork
- Limited customization in the reporting feature.
- Higher costs compared to similar tools.
Teamwork Pricing
- Deliver Plan: $10.99 per user per month, billed annually. Includes automations, forms, project status reports, and team management. Minimum 3 users required.
- Grow Plan: $19.99 per user per month, billed annually. Adds workload and capacity management, advanced budgeting, and powerful reports. Minimum 5 users required.
- Scale Plan: $54.99 per user per month, billed annually. Includes unlimited retainer management, unlimited custom reports, and resource scheduler. Minimum 5 users required.
- Enterprise Plan: Custom pricing. Offers premium consulting and support services, advanced security, and dedicated infrastructure for larger teams. Contact Teamwork for more details.
What Do People Say About Teamwork?
Rate on Capterra: 4.5 out of 5
‘Teamwork is a great software for tracking Projects!
Overall: I have had a great overall experience with Teamwork. It is an incredibly versatile and user-friendly software that has helped our team be more organized and productive. The ability to assign tasks, collaborate on projects, and track progress has been a huge help for our team. I would recommend this software to anyone looking for an effective way to manage projects and tasks. Overall, Teamwork is an awesome software that I would highly recommend!
Pros: The ability to assign tasks and track progress is a great feature.2. The interface is user-friendly and easy to navigate.3. The pricing is very affordable compared to other software.
Cons: The pricing started to get more expensive when we needed to add additional team members to the plan.’ Paul B T.
5. Wrike: Best for Ads Workflow Automation
Wrike is a project management tool that helps advertising agencies stay organized and work better as a team. With Wrike, you can manage all your campaigns and projects in one place, making it easier to keep track of everything.
The tool’s Gantt charts and customizable dashboards give you a clear view of project timelines and progress. This makes it simple to see what’s on schedule and what needs attention. You can also use Kanban boards to manage tasks, so everyone knows what they need to do.
Wrike’s automation features save time by handling routine tasks like approvals and status updates. This lets your team focus more on creative work instead of getting bogged down with admin tasks.
Communication with Wrike is easy too, with real-time collaboration and file sharing right in the platform, cutting down on the back-and-forth emails. Wrike also integrates with tools like Slack and Google Drive, which makes it even more convenient.
When we used Wrike, we found it made managing multiple projects much smoother. The ability to see everything at a glance and automate repetitive tasks really helped our team stay on track and deliver quality work on time.
Features of Wrike
Here are the key features of Wrike:
Task Management
Wrike allows you to create, assign, and track tasks within your projects. This helps ensure that everyone knows what they need to do and when it needs to be done. This way, you can improve your team’s productivity.
Customizable Dashboards
You can set up dashboards that show the most important information at a glance, like project timelines, task progress, and deadlines. This helps you stay on top of your work.
Dynamic Request Forms
Wrike’s Dynamic Request Forms make it easier to gather information from your team or clients. The forms change based on the answers given, so you only collect the details you need.
Project View
Wrike offers multiple Project Views to suit your project management needs. The Gantt Chart View shows a visual timeline, making it easy to track progress and adjust schedules. The Kanban Board View organizes tasks into columns like “To Do” and “Completed” for a clear overview.
Real-Time Collaboration
Wrike offers tools for real-time communication and collaboration, so your team can work together smoothly, even if they are in different locations. This helps keep everyone aligned and ensures that tasks are completed efficiently, no matter where team members are located.
File Sharing And Document Management
You can store, share, and manage documents directly within Wrike. Keeping all your project files in one place makes them easily accessible to your team. So, efficiency will improve.
Integration With Other Tools
Wrike integrates with many popular tools like Google Drive, Slack, and Adobe Creative Cloud, helping you create a seamless workflow without switching between different platforms.
Time Tracking
Wrike includes time-tracking features that allow you to monitor how much time is spent on each task or project. This helps you manage resources better and ensure that deadlines are met.
Custom Workflows
You can create custom workflows that match the way your team works, making it easier to manage complex projects and ensure that every step is followed correctly.
Pros of Wrike
- Easily track project progress with clear task management.
- Collaborate in real-time with team members, regardless of location.
- Customize your workflows to match your team’s needs.
- Integrate seamlessly with other tools you already use.
- Keep all your documents organized in one central place.
Cons of Wrike
- Confusing and not easy to navigate.
Wrike Pricing
- Free Plan: $0 per user per month, ideal for teams just starting. Includes basic task and project management with limitations on active tasks.
- Team Plan: $9.80 per user per month, billed annually. Suited for growing teams with 2-25 users. Includes unlimited projects, tasks, and 2 GB storage per user.
- Business Plan: $24.80 per user per month, billed annually. Designed for teams of 5-200 users. Offers advanced features like project blueprints, custom item types, resource management, and 5 GB storage per user.
- Enterprise Plan: Custom pricing for large teams requiring enterprise-grade security and scalability. Includes all Business plan features plus advanced security, admin permissions, and 10 GB storage per user.
- Pinnacle Plan: Custom pricing for teams with complex needs. Includes all Enterprise features plus advanced reporting, budgeting, and 15 GB storage per user.
What Do People Say About Wrike?
Rating on G2: 4.2 out of 5
‘What do you like best about Wrike?
Wrike provides an assortment of tools necessary for our workflow, including project management, Gantt charts, workload and resource management, definable workflows, exportable data, custom fields, automation, request forms, and more.
What do you dislike about Wrike?
Wrike continues to miss the mark on some key fundamental features of a solid project management platform. It tries to accommodate everything for everyone, which often leads to missing core features for the primary use of managing projects.’ – Jason P.
How is Advertising Agency Project Management Any Different?
Advertising agency project management is different from other types of project management in several key ways:
Creative Workflow Management
In advertising, you manage creative projects that involve tasks like design, content creation, and media buying. This requires tools that can track revisions, approvals, and handle multiple creative assets, which aren’t as common in other industries.
Client Interaction
Advertising agencies work closely with clients, involving them at many stages of the project. This means you need to manage feedback, approvals, and frequent communication, adding complexity compared to projects that are handled internally.
Multiple Campaigns and Channels
Agencies often manage several campaigns at once, across various channels like digital, print, and social media. Each campaign has its own goals, timelines, and target audiences, so you need a system that can juggle these complexities simultaneously.
Tight Deadlines and Fast-Paced Environment
The advertising industry is known for its fast-paced nature, with tight deadlines and the need for quick turnarounds. Project management in this context requires tools that can handle rapid changes and keep everyone on track under pressure.
Key Features to Choose The Right Advertising Agency Project Management Software
When choosing the right advertising agency software, there are several key features to consider.
Task and Workflow Management
Look for software that allows you to create, assign, and track tasks easily. The ability to customize workflows to fit your agency’s specific processes is essential, especially for managing creative projects with multiple steps and approvals.
Client Collaboration Tools
Since advertising agencies work closely with clients, it’s important to have features that facilitate easy communication and collaboration. This includes client portals, feedback systems, and approval workflows that keep clients involved and informed throughout the project.
Creative Asset Management
Managing creative assets like design files, videos, and other media is crucial. The software should allow for easy storage, sharing, and version control of these assets to ensure that everyone is working with the latest materials.
Budget and Expense Tracking
Look for software that includes financial management features like budget tracking, expense management, and invoicing. This helps ensure that projects stay within budget and that all expenses are accounted for.
Reporting and Analytics
Detailed reporting and analytics features are important for measuring the success of your projects and campaigns. The software should provide insights into project progress, team productivity, and overall performance to help you make informed decisions.
So, What’s The Best Advertising Agency Project Management Software?
Agency Handy is the best work management software for your advertising agency.
It’s specifically designed to meet the unique needs of creative and advertising agencies, offering a combination of project management, client collaboration, and resource-tracking features that can streamline your operations.
While Agency Handy is an excellent choice, other tools like Wrike, Monday.com, and Function Point also offer valuable features. Wrike is great for its extensive integrations and customizable workflows, making it a flexible option for agencies handling complex projects.
Monday.com excels with its user-friendly interface and adaptability, which can be designed to fit different types of projects. Function Point, in contrast, offers strong financial management tools, which can be particularly beneficial for agencies that need to keep a close eye on budgets and invoicing.
Wrapping Up
When choosing the best project management software for your advertising agency, focus on your specific needs. Look for tools that offer strong task management, client collaboration, and budget tracking features.
Make sure the software is user-friendly and can be customized to fit your workflow. Consider starting with a free trial to see how it works with your team before fully committing.
Also, involve your team in the decision-making process to ensure the tool you choose meets everyone’s needs and improves overall efficiency.
FAQs
What are the common challenges when implementing project management software in an agency?
Common challenges include:
- Convincing everyone to embrace the new software can be difficult, especially if they’re comfortable with old methods.
- Integrating the new tool into your current workflows may require adjustments, which can be challenging.
- Making sure everyone is trained to use the software effectively is essential, but it can take time and effort.
How does project management software assist with budget and expense tracking?
It helps track budgets and expenses by monitoring spending in real time and categorizing costs. It provides visual dashboards that compare actual spending against the budget, allowing you to make adjustments as needed. The software also offers alerts to prevent overspending, helping you stay within financial limits throughout the project.
How can project management software help improve my agency’s productivity?
By organizing tasks, automating routine processes, and providing real-time updates, project management software helps your team work more efficiently and focus on creative work.
