White Label Link Building: A Breakdown for Outsourcing Backlinks

Key Points

1. White label link building lets you outsource link-building tasks while maintaining your brand identity. You present the backlinks as your own, keeping full control over client relationships and branding.
2. Using white-label link-building services saves you time, money, and resources. It enables you to scale your SEO offerings without hiring an in-house team, allowing you to focus on other core business areas.
3. Choosing the right white-label provider is crucial. Prioritize quality, transparency, and ethical practices. 

White label link building is a simple way to improve your clients’ SEO while keeping full control over your brand. 

Instead of handling outreach, content creation, and link placements yourself, you let a provider do it for you. You still present the results as your own, making it a seamless service addition.

With more businesses relying on strong backlinks to rank higher on search engines, the demand for white-label link-building services is growing. Many agencies and marketers use these services to save time and get better results. 

But how does it work? 

We’ll get into all the details one by one. 

What is White Label Link Building?

White-label link building is outsourcing link-building services for your clients but branding them as your own. 

Let’s say you run an SEO agency. But you don’t have the time (or team) to manually build backlinks for your clients. Instead of doing it yourself, you partner with a white-label link-building service.

Here’s what happens:

Your Client’s Request

• A client comes to you and says, “Hey, I need high-quality backlinks to improve my website’s rankings.”

You Outsource to a White-Label Provider

• You find a company that specializes in link building (but they don’t put their name on the work).
• They secure guest posts, niche edits, or other backlink strategies on relevant, high-authority sites.

They Deliver, You Rebrand

• The white-label company sends you a report with all the backlinks they’ve built.
• You remove their branding, add yours, and send it to your client as if your team did it.

Real Example

Let’s say Bob’s SEO Agency has a client, Lisa’s Online Store, who wants backlinks for her e-commerce site.

• Bob partners with a white-label link-building service.
• The service builds links on blogs, news sites, and industry-relevant websites.
• They sent Bob a detailed report: “We built 10 backlinks from DA (Domain Authority) 50+ sites.”
• Bob forwards the report to Lisa under his agency’s name.
• Lisa is happy. She thinks Bob’s team did all the work.

This service is useful for SEO firms, digital marketers, and businesses that want to offer link-building without hiring an in-house team. 

Further Read: How to Find B2B Clients (11 Proven Ways) in 2025

Why Is Link-Building a Game-Changer for Businesses/ Websites?

Link building is non-negotiable if you’re trying to get more people to find your website, rank higher on Google, and grow your brand. It’s like getting a vote of confidence from other websites.

Google sees these “votes” and rewards you with better rankings. But beyond SEO, link building does so much more for your business. Here’s why you should care about it.

1. Want to Rank Higher on Google? You Need Links

Google loves high-quality backlinks. The more reputable websites link to yours, the more authority and trust you build in the eyes of search engines. And guess what? That means better rankings.

If your competitors are investing in link building and you’re not, they’re winning more visibility, traffic, and customers. You can’t afford to sit back while they take over the top spots on Google.

💡 Here’s the truth: A study by Authority Hacker shows that 74.3% of SEO experts pay for link building. And experienced SEOs spend 221% more on link building. 

This is because 67.5% of Industry experts think link building has a big impact on search engine ranking. At the same time, 85% of experts think it increases the brand authority. 

If you ignore it, you’re giving competitors a free pass to outrank you.

2. More Links = More Traffic

Every backlink is a pathway to your site. If a well-known blog, news site, or influencer links to your content, you’ll get a steady flow of genuinely interested visitors.

💡 Imagine this: A popular industry blog mentions your business, and suddenly, hundreds (or even thousands) of people start clicking through to your site. That’s free, targeted traffic!

3. Builds Trust and Credibility

Would you rather buy from a business you’ve never heard of or one that’s been featured on reputable sites? You will go for the second option, right?

Because when trusted websites link to you, people automatically see your brand as more credible.

💡 Think of it this way: If Forbes or Business Insider linked to your business, wouldn’t you feel more confident in your brand’s authority? Google (and your customers) think the same way.

4. Increases Brand Awareness

The more people see your business online, the more familiar they become with your brand. Link building puts you in front of new audiences, helping you grow beyond just search rankings.

💡 Example: Let’s say a big-name industry blog links to your latest article. Not only do you get SEO benefits, but suddenly, thousands of potential customers are learning about your brand for the first time.

Further Read: What is Agency Project Management? [Features, Best Practices, and Examples]

How White Label Link Building Procedure Works: 4 Stages 

White label link building follows a simple but structured process. While the exact steps may vary depending on the provider, most services follow a similar basic approach. 

Here’s how it works:

1. Planning the Strategy

The process starts with research. 

The provider analyzes your client’s website, industry, and competition. They identify the best link-building opportunities based on authority, relevance, and SEO impact. 

This step guarantees that every link they build adds real value instead of just increasing numbers.

2. Reaching Out and Securing Backlinks

Once the strategy is set, the provider contacts website owners, bloggers, and publishers. Their goal is to secure high-quality backlinks from trusted sources. 

Some providers negotiate guest post placements, while others use niche edits or other outreach techniques. The key here is finding natural backlinks and adding credibility to your client’s website.

3. Creating the Content

Not all backlinks are just simple URL placements. Many providers create guest posts, articles, or other content that naturally includes your client’s link. 

This ensures that the backlink provides context and real SEO value. Well-written content also makes backlinks more likely to be accepted by publishers.

4. Delivering the Results

After securing the links, the provider compiles a report detailing the placements. This report includes information like the website URLs, domain authority, and anchor texts used. 

You receive this report under your brand, allowing you to present it directly to your client.

Read Also: Client Management: The Guide to Benefits, Challenges, & Strategies

3 Scenarios When You Should Use White Label Link Building Services As an SEO Agency

If you’re running an agency or managing SEO for multiple clients, you know how time-consuming link-building can be. Outreach, content creation, and securing placements take hours—sometimes weeks. 

That’s where white-label link-building services come in. They handle the work, so you don’t have to.

But when should you actually consider using them? Here are some situations where outsourcing link-building makes perfect sense.

1. You’re Focused on Other SEO or Marketing Services

Maybe you specialize in SEO audits, content marketing, content strategy, or PPC ads. Link building might not be your core focus, but your clients still need it. 

Instead of turning them away or struggling to do it yourself, you can partner with a white label provider. They do the work, and you take the credit.

2. You Are Planning to Launch White Label Link Building 

If you are planning to launch white label link building services with other SEO services, you need to understand how the service works after implementation. So, in this situation, this can be a “run and trial” to under the services and its market.

3. You Need to Deliver an Instant Bulk Order

You need to cover a bulk order within a short time, but your in-house team is not capable of delivering the services on time. 

Maybe they’re overwhelmed with too many clients. Or you have a smaller team that can’t manage bulk orders. 

In this case, hiring the service is a good decision. 

Further Read: How to Find Your Niche in 5 Simple Steps [2025]

Cost of White Label Link Building– What to Expect?

White label link building isn’t a one-size-fits-all service, and the cost depends on multiple factors. Some backlinks are easy to secure, while others require more effort, negotiation, and high-authority placements. 

Understanding these factors will help you decide what’s worth paying for and what’s not.

Here is a breakdown of white-label link-building costs for your convenience. 

1. Domain Authority (DA) Affects the Price

Not all backlinks have the same impact on SEO. Links from high-authority sites (DA 50+) hold more weight in search rankings, but they also cost more.

For example, a link from a small niche blog with a DA of 20 may cost $50–$100, while a link from a respected industry website with a DA of 70+ could cost $500 or more. The higher the DA, the harder it is to get a link, which drives up the price.

If your clients need quick SEO wins, investing in high-DA links makes sense. But if they just need a diverse link profile, a mix of medium to high-DA backlinks might be a smarter, more cost-effective choice.

2. The Type of Link Matters

Not all backlinks are built the same way, and the method used influences the cost.

• Guest Posts – These involve writing an article that includes your link. The price covers content creation + link placement, making it more expensive.
• Niche Edits – These are links added to existing articles on established sites. They’re generally cheaper than guest posts since no new content is required.
• HARO (Help a Reporter Out) Links – These are high-authority links from major media sites, but they take a lot of effort and come at a premium price.

The more work involved in securing the link, the higher the cost.

3. Your Industry Niche Influences Pricing

Some industries are highly competitive, making link building more expensive. If you’re in finance, law, health, or technology, expect to pay more per link because websites in these fields are selective about outbound links.

For example, getting a healthcare-related backlink from a respected medical site will be much harder (and pricier) than getting a lifestyle blog backlink. The more valuable and authoritative the site, the more expensive the placement.

4. Ordering in Bulk Can Save You Money

If you need a steady flow of backlinks, some providers offer bulk pricing or subscription plans.

Instead of paying $100–$300 per link, agencies that order 10, 20, or more links per month often get discounted rates. Many providers offer monthly packages ranging from $1,000 to $5,000+, depending on the number and quality of links.

If you’re managing multiple clients, this model helps lower costs per link while guaranteeing consistent link-building efforts.

How Much Should You Expect to Pay?

While prices vary, here’s a general range for the cost to give you an idea. 

• Low DA (10–30): $50–$150 per link
• Medium DA (30–50): $150–$300 per link
• High DA (50+): $300–$500+ per link
• Premium Links (Major publications, HARO, etc.): $500–$1,500+ per link

Which Industries Need Link Building—And What Type Works Best?

Different industries need link-building, but not all industries benefit in the same way. Also, not all link-building strategies work across the board.

So, what works best for your industry? Let’s break it down for some common industries.

1. E-Commerce & Retail

For online stores, visibility is everything. You’re losing sales if your products don’t appear in search results.

Best Link-Building Strategies:

• Product Reviews & Influencer Outreach: Partner with bloggers, YouTubers, and influencers who can review your products and link back to your store.
• Guest Posting on Shopping & Lifestyle Sites: Writing articles for fashion, tech, or lifestyle blogs helps you attract the right audience and gain backlinks.
• Coupon & Deal Sites: Getting listed on discount and deal sites drives traffic and builds authority.

💡 Example: If you sell organic skincare, a backlink from a beauty influencer or a wellness blog can send thousands of potential customers to your website.

2. SaaS (Software as a Service)

SaaS companies need trust and credibility before people sign up for their services.

Best Link-Building Strategies:

• Guest Blogs & Thought Leadership: Publish expert insights on SaaS and tech blogs. These help position your brand as an industry leader.
• Case Studies & Testimonials: Provide in-depth case studies to tech publications. This can earn valuable backlinks for your site. 
• Software Review Sites & Directories: List on Capterra, G2, or Software Advice. These can increase trust and SEO for your business. 

💡 Example: A backlink from TechCrunch or CNET can drive thousands of visitors to your site and increase trial sign-ups.

3. Healthcare & Medical Services

People searching for medical advice online trust authoritative sources, so credibility is crucial.

Best Link-Building Strategies:

• Citations on Medical Directories: Getting listed on WebMD, Healthline, or government health directories builds authority for your sites. 
• Backlinks from .gov & .edu Sources: These high-authority links help you establish trust and improve the rankings of your website. 
• Collaboration with Medical Blogs: Writing expert content for well-known healthcare sites increases visibility.

💡 Example: A dental clinic that gets featured on a national health website gains credibility and attracts more local patients.

4. Legal Services & Law Firms

If you’re running a law firm, ranking high on Google isn’t just nice—it’s essential. You need strong, credible backlinks to prove your expertise and get in front of potential clients. 

Best Link-Building Strategies:

• Legal Directories & Local Listings: Make sure your firm is listed on sites like FindLaw, Avvo, and Justia. Google trusts these platforms and can boost your rankings.
• Case Studies & Industry Articles: Share your legal insights on reputable blogs and websites. Publishing real case studies and expert advice helps establish you as an authority.
• News Mentions & PR Links: Getting featured in local news articles or legal press gives your firm credibility and exposure. Even a single mention can make a big difference.

5. Real Estate

Most homebuyers and renters start their search online, making SEO crucial for real estate businesses.

Best Link-Building Strategies:

• Local Listings & Directories: Getting listed on Zillow, Realtor.com, and local directories helps drive traffic.
• Collaborations with Home Improvement & Mortgage Blogs: Backlinks from relevant sites increase credibility.
• Community & Sponsorship Links: Partnering with local events and charities builds authority and brand trust.

💡 Example: A real estate agent featured in a mortgage blog gets more traffic and leads.

Further Read: How to Create Ideal Customer Profiles (With Tips & Tricks)

6. Travel & Hospitality

With millions of travel searches happening daily, link-building helps hotels, airlines, and agencies stand out.

Best Link-Building Strategies:

• Features on Travel Blogs & Vlogs: A mention on Lonely Planet or Nomadic Matt can bring you thousands of potential clients.
• Google My Business & Local SEO Links: Optimizing local listings helps hotels and tour operators get found easily by the targeted clients. 
• Press Releases & PR Links: Collaborating with travel journalists offers brand exposure.

💡 Example: A boutique hotel featured on a travel blog sees a spike in bookings.

6 Benefits of White Label Link Building

White label link building isn’t just about getting backlinks. It’s about getting results without the headaches. If you’re running an agency or managing SEO for multiple clients, here’s why it’s worth considering:

1. You Save Money

Link building can be expensive, especially if you try to do it in-house. Think about the costs involved—hiring outreach specialists, content writers, and SEO experts. Then, add the expenses for tools, training, and overheads. It adds up fast.

With white label link building, you pay for the service without the hidden costs. You don’t need to worry about salaries, benefits, or office space. You only pay for the backlinks you need, which makes it much more budget-friendly.

For example, if you’re a small agency handling multiple clients, you can scale up or down as needed. No commitment, no overhead costs—just the flexibility to get high-quality backlinks at a lower price.

2. You Save Time and Effort

Let’s face it—link building is a grind. It involves researching websites, reaching out to site owners, negotiating placements, and writing content. It’s a full-time job on its own.

With white label link building, you don’t have to do any of that. The provider handles everything from start to finish. Imagine getting a report with high-quality backlinks without lifting a finger.

Think about how much time you’d save. You could use that time to focus on other parts of your business, like strategy, improving client communication, or even growing your client base.

3. You Can Grow Without Hiring More People

Scaling a business usually means hiring more staff. But that comes with costs—recruiting, training, salaries, and benefits.

With white label link building, you get an entire team’s worth of expertise without hiring a single person. Need 20 backlinks for one client and 50 for another? No problem. A good provider can handle it.

This flexibility means you can take on more clients or bigger projects without worrying about workload. It’s like having an on-demand team that grows as your business grows.

4. You Get Access to High-Quality Links

Quality backlinks don’t come easy. You need to connect with authoritative sites, build relationships, and offer valuable content. Many agencies don’t have these connections—or the time to build them.

White label providers already have established relationships with high-authority websites. They know who to contact and how to get your link placed on credible sites.

For example, let’s say you’re working with a client in the tech industry. A good provider can secure links to well-known tech blogs or industry news sites. This increases your client’s credibility and helps them rank higher on search engines.

5. You Can Keep Clients Happy and Retain Them Longer

Backlinks are one of the most important ranking factors in SEO. Strong backlinks help clients rank higher, which keeps them happy. When clients are happy, this increases client retention, renews contracts, and even refers to new business. 

But it’s not just about quantity. It’s about relevance and authority. White label providers focus on getting links from relevant, high-authority websites that actually improve SEO rankings.

For example, if your client is in the health niche, the provider gets backlinks from respected health blogs, online magazines, or educational sites. This helps search engines see your client as an authority in their industry, heightening their rankings.

So, if you want to keep your clients satisfied without extra workload, white label link building is an easy win.

6. You Keep Full Control Over Your Brand

Even though you’re outsourcing the work, your clients never know. Everything is done under your brand, from reports to communication. It’s your service, your reputation, and your success story.

You get to keep the client relationship strong while delivering exceptional results. It’s the best of both worlds—scalable growth without losing control over your brand identity.

Also Read: Client Acquisition Process: The Ultimate Guide for 2025

How Client Portal Software and White Label Link Building Can Be Integrated

If you are working with your SEO clients and third-party white label link building providers, this can be challenging for both managing and communicating. 

An efficient client portal software like Agency Handy can make this easy for you. 

Here’s how the portal will integrate client management for link-building and communication with clients and link-building providers.

1. Branding & White-Labeling

• You can white-label the client portal itself with your agency’s branding. Your brand’s logo, colors, and other branding elements are front and center. 
• This aligns with the white-label link-building approach—clients see everything under your brand. Ultimately, you maintain control over all communication and client relationships.

2. Centralized Client Requests & Communication Hub

• A client portal allows you to manage multiple clients in one place.
• You will create your link-building service, forms, payment setup, invoices, subscriptions, etc., offers for your client. Your clients can log in, request link placements, and track progress without emailing back and forth.
• At the same time, you will keep communication with your white-label link provider. 

3. Delivering Reports Seamlessly

• White-label link-building providers usually send reports with backlink details, anchor texts, DA/DR scores, etc. 
• You can upload these reports into your client portal, where your clients can download them anytime. And they will get the reports with your agency’s branding (not the third-party provider’s).

4. Automating Status Updates

• Instead of manually updating clients on backlink progress, the client portal can show real-time updates (e.g., “5 links live, 5 in progress”).
• This keeps your clients informed without you spending time on constant emails.

Common Challenges of White Label Link Building and How to Overcome Them

White label link building can be a game-changer, but it’s not without challenges. If you’re considering outsourcing white label backlinks services, here are the most common issues and how you can overcome them.

1. Quality Control Issues

One of the biggest concerns with white label link building is the risk of low-quality backlinks. Some providers cut corners by using spammy sites or irrelevant placements that could hurt your client’s SEO.

How to Overcome It:

• Always research the provider before signing any contract. 
• Look at their past work, client reviews, and the types of sites they use for backlinks. 
• Ask for sample links to see the quality firsthand. 
• Make sure they focus on high-authority, relevant sites instead of low-quality link farms.

Communicate your quality standards clearly. Let the provider know your requirements for domain authority, relevance, and content quality. If possible, ask for editorial control to review the links before they go live.

Avoid services that rely on private blog networks (PBNs) or spammy links. These can harm search rankings instead of improving them.

2. Managing Client Expectations

Clients expect backlinks to improve their SEO rankings overnight. But link building is a long-term strategy. It takes time for search engines to recognize the impact of new backlinks. 

A study shows that 42.5% of built links took 2 to 4 weeks to impact in running, while 37.2% took within 6 weeks. 

How to Overcome It:

• Be upfront with your clients about timelines. 
• Explain that quality backlinks take time to acquire and even longer to show results. 
• Set realistic goals and keep them updated with progress reports.

For example, instead of promising instant results, explain that it can take 3 to 6 months to see significant SEO improvements. Providing transparent and consistent communication helps build trust and avoids unrealistic expectations.

3. Transparency and Trust Issues

When you outsource link building, you’re putting your reputation in someone else’s hands. If the provider isn’t transparent about their methods, you could end up with shady links that damage your client’s rankings.

How to Overcome It:

Choose a provider that offers detailed reports. These reports should include the URL of each backlink, the domain authority, anchor text, and content context. If a provider is hesitant to share this information, consider it a red flag.

Also, maintain open communication with the provider. Ask about their outreach strategies, the types of sites they target, and their link-building process. The more you know, the better you can protect your brand and your client’s reputation.

4. Losing Control Over Brand Voice

Since you’re outsourcing content and link placements, you risk losing control over your brand’s messaging. The content might not match your client’s tone or values, leading to inconsistencies.

How to Overcome It:

Work closely with the provider to establish brand guidelines. Share your client’s preferred tone, style, and messaging upfront. If possible, review and approve content before it gets published.

Alternatively, consider creating the content yourself and letting the provider handle outreach and placement. This keeps the brand voice consistent while saving you time in the outreach process.

5. Communication Gaps and Delays

Since you’re working with an external team, communication delays can happen. Misunderstandings about timelines, quality, or strategy can also slow down the process.

How to Overcome It:

Set clear expectations for communication. Decide how often you’ll check in—whether it’s weekly updates or monthly reports. 

Alongside, use project management tools to keep everything organized and on track.

Also, choose a provider who is responsive and easy to reach. Good communication goes a long way in maintaining a smooth workflow and avoiding delays.

Final Words

White label link building helps you get quality backlinks, save time, and scale your business while keeping your brand in focus. It boosts search rankings and client satisfaction, leading to more referrals and long-term growth.

To get the best results, choose reputable providers and track performance regularly. Keeping communication clear and setting realistic expectations ensures consistent success in your link-building strategy.

FAQs

1. Is Reselling White Label Backlinks Legal?

Yes, it’s completely legal. You’re outsourcing an SEO service and presenting it as your own, just like any other white-label solution. As long as ethical, white-hat practices are used, there’s nothing to worry about.

2. What happens if my client asks how the backlinks were built?

You control the communication. Present the reports as your agency’s work and explain the process without mentioning outsourcing. Some agencies refer to it as an “internal SEO outreach team” to maintain trust.

3. How can I manage multiple white label link-building projects efficiently?

Organization is key. Use project management tools to track progress, upload reports, and automate updates. Keeping everything in one place ensures smooth communication with clients and providers.

4. Is white label link building safe for SEO?

Yes, if done right. Choose providers who follow white-hat SEO practices and avoid spammy sites or private blog networks (PBNs). Always review sample links to ensure quality and long-term ranking benefits.